Our Gimme 5 Program
Gimme 5 is the recycling program we created to encourage consumers and retailers to “close the loop” in their products’ lifespans. It was inspired by two core Preserve fundamentals:
At the heart of Preserve is a commitment to reducing, reusing and recycling the products we use every day, whenever possible—and to making it possible.
All of our products use recycled #5 polypropylene plastic - with a few exceptions such as razor blades and toothbrush bristles. We felt that Preserve had grown to the point where we had both the resources and the responsibility to facilitate the process of recycling this material—not just in our own products, but in any others.
As the program came together, “Gimme 5” struck us as the perfect name; it told participants what kind of plastic they could recycle—and gave them an implicit high-five for doing it…!
This unique and innovative program has grown a lot in the years since we first put it into effect. Here are some milestones from the Gimme 5 timeline:
In 2001, Preserve began sourcing waste #5 yogurt cups from SF ops. Not only was this a win-win way
|Stonyfield lid featuring Preserve (then Recycline), 2001|
for us to obtain raw materials, the public facing partnership helped to ignite a groundswell of demand for closed loop solutions for #5 plastics.
Post-Consumer Recycling by Mail
Grassroots publicity around our partnership with Stonyfield led to an avalanche of packages filled with yogurt cups arriving at our headquarters. Some dedicated folks even showed up in person with bags full of them. That was when we knew we were on to something.
Post-Consumer Recycling at Retail
Our retail collection efforts began in 2005, at Brooklyn's pioneering Park Slope Food Coop. In 2008, we enlisted the aid of Stonyfield and Brita as founding partners and expanded the program to Whole Foods Market. Over the course of the Gimme 5 program, we’ve enjoyed the support of Seventh Generation, Organic Valley, Tom’s of Maine and Burt's Bees. Today, Stonyfield, Brita, Plum Organics, Keurig Green Mountain and Berry Plastics underwrite the program —and more are on the way.