B Corp Certification
What is a Certified B Corp?
A “Certified B Corp” is a new kind of business that’s guided by a set of socially- and environmentally-focused principles that differentiate it from familiar non-profit and traditional corporate models. To quote from The B Corp Declaration, these companies “envision a new sector of the economy which harnesses the power of private enterprise to create public benefit. This sector is comprised of a new type of corporation—the B Corporation—which is purpose-driven and creates benefit for all stakeholders, not just shareholders.”
For sustainable businesses like Preserve, B Corp certification is a public declaration of the values and systems that underpin our entire business. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency.
Why Preserve is a Certified B Corp
The commitments to social impact and environmental stewardship ingrained in our mission directly support the corporate accountability inherent in B Corp certification. As change agents, we want to show our support for the B Corp vision by participating in this revolutionary movement. And as a company, we seek to lead along with nearly 1,000 other brands driving systemic change.
"Becoming a B Corp was an extraordinarily rewarding experience for us. It gave us the process and format to effectively structure our social mission. And it affirmed for our entire team the core, essential elements of the mission that have driven Preserve since our founding."
Eric Hudson, Founder and CEO of Preserve.
Check out the Preserve press release announcing our certification
How Preserve rates on the Certification Assessment
B Lab provides full transparency of Certified B Corps’ scores, which measure a company's social and environmental performance. To qualify, a company must score more than 80 points; we’re happy to report that Preserve scored 105. We’re also proud to have been honored for two years in a row in the Best for World -Environmental Impact list, which means that we ranked in the top 10% of all B Corps in that category.
How Preserve Supports the B Corp Movement
Building the B Corp Brand
Together with other B Corps, we are driving awareness of B Corp Certification by incorporating the B Corp logo on our packaging. Over time, this mark will become a trusted signal to the conscious consumer about the practices and values of the company behind the product. In addition, we’re leading the “B the Change” campaign to inspire consumers to join us in the B Corp movement.
Recruiting New B Corps to the Fold
Giving Business to Other B Corps
When we look for services, suppliers and other partners, we look to B Corps first. We buy Seventh Generation and Method products for cleaning our office. We switched our credit card processing service to Dharma. And when we’re off the clock, the Preserve team regularly hits the trails with Patagonia products, shops on Etsy, kicks back with an ale from New Belgium Brewing and digs into Ben & Jerry’s ice cream for dessert.
An Inside View:
Q. What business benefits do you directly attribute to your B Corp certification?
The B Corp Certification certifies the entire company, not just a single product or aspect of what we do; this provides clarity in a market saturated with a wide range of certifications. And by entering Preserve into the B Corp certification process, we’re also helping to raise awareness of the B Corp brand, by placing the certification logo on the products we offer. We believe this will then help build the field and lead to more systemic change. We also greatly value the certification process and the movement within our company to communicate better the many ways in which we create social value, to measure these efforts, and to aspire to enhance this social value of Preserve.
Q. What was the biggest challenge you had to overcome to certify as a B Corp?
We cleared the threshold to become a Certified B Corp immediately, because of the business principles that were ingrained in the Preserve DNA at our company’s founding. The challenging part of the process was more clearly defining our own processes, clarifying them and getting them down on paper—and turning them into official, operational policies. We also used the certification tool to refine our practices, which added some time for development and implementation before we formally became a B Corp.
Q. What was the biggest surprise about becoming a B Corporation?
Simply that it was so clear that we should have applied sooner! We didn’t fully realize the value of the process for our team until we took it on.
Q. If you could change one thing about the B Corp movement, what would it be?
The B Corp movement would advance more quickly if the B Corps could maximize giving and getting business from one another. It would be ideal to have a tool or marketplace that made this matchmaking more efficient. By helping each other grow, we’d all be more readily equipped to “be the change we seek.”
Excerpt from interview with Ryan Honeyman of Honeyman Consulting for his forthcoming book on how to become a Certified B Corporation.