The principle of sustainability has been a fundamental tenet at Preserve from the very beginning. Sustainable design is integral to the ways we identify consumer needs, assess feasibility and develop our products.
We know what sustainable design means to us, but what does it mean to our loyal, long-time customer, our casually familiar consumer and our potential first-time buyer? Read on—we’re excited to tell you more.
The Definition We Like
The Preserve team is partial to the commonly accepted Brundtland Commission’s definition of sustainable development:
Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
While this definition refers specifically to social and economic development in a world of limited natural resources, it’s also relevant to most aspects of bringing a product to market. At our core, Preserve is a team of product and systems developers that hold sustainability as a fundamental pillar of what we do, not an after the fact adjustment. For example, sustainable design at Preserve means applying the above definition to everything we design, from a new toothbrush package to the bins for our Gimme 5 recycling program. Take a look at the next section (Our Approach to Design) for more details on other ways we incorporate sustainable design into Preserve products—and check out the recommended reading list our staff has compiled for more on this and other related topics.