When Preserve first introduced the Preserve Jr. toothbrush in 2003, we decided that we wanted to use this important children’s product to support an organization aligned with our mission. Seeking a cause that both adults and children could get behind, Preserve chose to support the National Wildlife Federation (NWF), allowing Preserve to highlight a variety of endangered animals with our toothbrush and to play a role in supporting wildlife protection.
The National Wildlife Federation’s mission is to inspire Americans to protect wildlife for our children's future. The largest grassroots conservation organization in the country, NWF has over 4 million supporters and 47 state affiliates. NWF currently has three main areas of focus:
Safeguarding America's wildlife and wild places
Connecting people to nature
Finding solutions to the climate crisis
To this end, NWF works with diverse groups to achieve common conservation goals and form resilient and sustainable solutions to problems facing our environment and wildlife. Preserve is proud to partner with the National Wildlife Federation.