Recycle Brita® Filters

Preserve and Brita have teamed up to collect and recycle Brita® pitcher filters. Preserve transforms the recycled plastic from the filters into new Preserve products.

Recycle Brita® pitcher filters in the United States

Recycle Brita® pitcher filters at participating Preserve Gimme 5 locations

  1. Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
  2. Wrap the filter in a plastic grocery bag, which will be recycled at the Preserve Gimme 5 destination.
  3. Click here to find a drop-off location. Drop the wrapped filter in the Preserve Gimme 5 bin.

If there isn't a Preserve Gimme 5 location near you, simply mail your filter.

  1. Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
  2. Wrap the filters in a plastic grocery bag, then pack it in a box. (Boxes and bags will be recycled.) If possible, send multiple filters at a time.
  3. Mail filters via ground shipping to:
    Preserve Gimme 5
    823 NYS Rte 13
    Cortland, NY 13045

Preserve will recycle the Brita plastic pitcher filter casings received into Preserve's eco-friendly, 100 percent recycled products such as toothbrushes, cups and cutting boards. All Preserve plastic products are also recyclable, giving Brita® filter materials a third life. The filter ingredients—activated carbon that reduces chlorine (taste and odor) and ion exchange resin that reduces lead, mercury, copper, and cadmium and zinc that might be found in tap water*—will be regenerated for alternative use or converted into energy.

*Substances reduced may not be in all users' water.

Preserve has calculated that the benefits of keeping Brita® filters out of landfills and making them into Preserve products outweigh the impact of shipping them for recycling through this program. Read more about the environmental benefits of Preserve Plastic™ here.

Please note that, at this time, Preserve can only accept Brita® pitcher filters for recycling. No other brands are currently recycled by Preserve.

Here is how to recycle your Brita pitcher filters in Canada

  1. Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
  2. Wrap the filter in a plastic grocery bag, and then pack it in a box. (Boxes and bags will be recycled.) If possible, please send multiple filters at a time.
  3. Mail filters via ground shipping to:
    Brita Canada Corporation
    PO Box 140 STN LCD Malton
    Mississauga, ON
    L4T 9Z9

Brita will collect the used filters and ship large batches to Preserve for recycling up to two times a year.

Preserve will recycle the Brita plastic pitcher filter casings received into Preserve's eco-friendly, 100 percent recycled products such as toothbrushes, cups and cutting boards. All Preserve plastic products are also recyclable, giving Brita® filter materials a third life. The filter ingredients—activated carbon for creating great-tasting water and ion exchange resin that reduces lead, mercury, copper, cadmium and zinc that might be found in tap water*—will be regenerated for alternative use or converted into energy.

*Substances reduced may not be in all users' water.

Brita worked with a third-party organization called Unisfera to calculate the environmental impact of the filter recycling program. Using Preserve's methodology and adapting it for the Canadian context, Unisfera determined that the benefits of keeping Brita filters out of landfills and making them into Preserve products outweigh the impact of shipping them for recycling through this program.

Please note that, at this time, Preserve can only accept Brita® pitcher filters for recycling. No other brands are currently recycled by Preserve.